Last Saturday, fight fans were treated to an amazing line up of events! The UFC hosted live events in Belfast, Ireland and Brazil; meanwhile their rival Bellator MMA hosted their own event in California. Not only that, but a highly-anticipated fight between Sergei Kovalev and Andre Ward also happened on the same day.
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| Kovalev vs. Ward |
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UFC Fight Line-up last Saturday
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Why would these promotions host events on the same day as their competition? Well unless you are a fight fanatic like me, you wouldn't watch all these fights (I watched all these fights live) as they are for a different target market. For example, the UFC event that was hosted in Ireland was aired live, meaning the first fight was shown at 9 in the morning for us Americans. I talked about the over-saturation of UFC events on a
previous blog post as the UFC begin to introduce their product to the overseas market; however the UFC's expansion will benefit fans that live outside the USA, as they are treated to live events.
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