I've been a mixed martial arts fan for almost a decade. The first event I ever watched was a fight card from a promotion named PRIDE Fighting Championship. Since then I have followed other organizations like Strike Force, Bellator MMA, ONE FC, World Series of Fighting, and of course the the most popular one the Ultimate Fighting Championship (UFC).
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| World Series of Fighting |
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| Bellator Fighting Championships |
It is now the year 2016 and Mixed Martial Arts (MMA) is pretty much a main-stream sport. However, if I were to ask a majority of any fight fan about their knowledge of MMA news and events, the only events or fighters they can mention are those who are part or who were part of the UFC. There are plenty of world-class athletes from different organizations, but the UFC has done a great job of ensuring their promotion's brand is considered the "major-league" of mixed martial arts. Brand loyalty to such an extent works for the UFC as they are able to deliver high quality programming from its inception to today.
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