Ch. 15- Marketing Communications

The UFC has finally done it! For the first time ever, the Ultimate Fighting Championship has successfully hosted an event not only in New York City, but in the "Mecca of Boxing" Madison Square Garden.

UFC 205 Fight Line-up

The Mixed Martial Art promotion's promotional mix was crucial to making this event the largest the organization has ever created.  Not only did the UFC have to convince the people of New York that the sport, which was just recently legalized in the state this year, would help out the state financially in terms of revenue and tourism, but it also had to create such a large spectacle to ensure people were buying the event tickets, some of which cost up to $18,000 per seat.  The fighters did an amazing job of creating a buzz for the event, walking the streets of New York City and taking pictures with fans.

In the end the organization's hard work paid off, as they were able to break the all-time MSG live gate record, bringing in $17.7 million as compared to the previous record of $13.5 million set by Lennox Lewis and Evander Holyfield.